Campaign Architecture
Location-level campaign structure with shared learnings, separate budgets and clean conversion tracking.
Burger Brand · 5 Locations · UK
Scaling Meta Ads Across 5 Burger Locations
Growing paid social order volume across five stores while protecting cost per acquisition at every step of scale.
VERIFYROAS
Return on ad spend
Return on ad spend
VERIFYOrders / month
Across 5 locations
Across 5 locations
VERIFYCPA
Held while scaling
Held while scaling
VERIFYAd spend scaled
Growth in monthly budget
Growth in monthly budget
Metric cards show VERIFY until real client figures are added. Replace each with the verified number, e.g. 4.2x, then remove the badge styling.
The Challenge
Where Things Stood
Scaling ad spend across multiple locations usually breaks one of two things: the cost per acquisition climbs, or the creative burns out. The brand had seen both.
Each location had its own audience profile, competitor set and delivery mix, but campaigns were treating all five as one market.
The goal was disciplined scale: increase order volume month over month without letting CPA drift beyond target.
Add brand / venue image/assets/img/case-studies/ok-smashed-burger/hero.webp · 1600 x 1100
The Strategy
What Was Built
Creative System
A rotating creative pipeline of product-led ads tested weekly, so fatigue never stalled performance.
Budget Scaling Rules
Winners scaled on fixed rules tied to CPA thresholds, not gut feel.
Delivery Alignment
Platform menus and offers synchronized with ad promotions so clicks converted.
The Results
The Numbers
Every figure below comes directly from client ad accounts and platform dashboards.
Awaiting Verified DataAdd monthly CPA figures from Ads Manager. Then delete this overlay and update the JSON below.
Cost Per Acquisition While Scaling
CPA tracked against rising monthly spend
SUMMARY SENTENCE AFTER DATA: e.g. CPA held between X and Y while spend doubled.
Awaiting Verified DataAdd per-store order volumes. Then delete this overlay.
Monthly Orders by Location
Order volume per store
SUMMARY SENTENCE AFTER DATA.
Awaiting Verified DataAdd a real client quote with name and role, or delete this block.
“Client quote goes here once approved.”
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