Campaign Architecture
Location-level campaign structure with shared learnings, separate budgets and clean conversion tracking.
Burger Brand · 5 Locations · Philadelphia, USA
UberEats Sales Up 92% Year over Year
Growing paid social order volume across five stores while protecting cost per acquisition at every step of scale.
+92%UberEats sales growth
Year over year
Year over year
+84%Booked orders growth
2,151 orders in 12 months
2,151 orders in 12 months
4.26xReturn on ad spend
UberEats ad campaigns
UberEats ad campaigns
1.9M+Meta ad impressions
691,683 people reached
691,683 people reached
The Challenge
Where Things Stood
Scaling ad spend across multiple locations usually breaks one of two things: the cost per acquisition climbs, or the creative burns out. The brand had seen both.
Each location had its own audience profile, competitor set and delivery mix, but campaigns were treating all five as one market.
The goal was disciplined scale: increase order volume month over month without letting CPA drift beyond target.
The Strategy
What Was Built
Creative System
A rotating creative pipeline of product-led ads tested weekly, so fatigue never stalled performance.
Budget Scaling Rules
Winners scaled on fixed rules tied to CPA thresholds, not gut feel.
Delivery Alignment
Platform menus and offers synchronized with ad promotions so clicks converted.
The Results
The Numbers
Every figure below comes directly from client ad accounts and platform dashboards.
UberEats Sales: Year over Year
Total value of items sold, as reported by UberEats Manager
Sales grew 92% year over year to $56,645, with average ticket size also up 4% to $26.33 - growth in both volume and order value.
Booked Orders: Year over Year
Orders that generated sales, as reported by UberEats Manager
Booked orders rose 84% year over year to 2,151, driven by platform ad campaigns returning 4.26x on spend and 1.9M+ Meta ad impressions feeding demand.
“Working with Muhammad has made a real difference to our business. He’s proactive, data-driven, and genuinely focused on delivering results.”
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