Google Business Profile
Complete optimization: categories, attributes, photo strategy, weekly posts and Q&A.
Cafe · Brighton, UK
Local Visibility & Reservations Growth in Brighton
Google Business Profile optimization, local presence and social content turning searches and scrolls into booked tables.
121K+People reached
Meta awareness campaigns
Meta awareness campaigns
216K+Ad impressions
Across 6 campaigns
Across 6 campaigns
6Campaigns delivered
Awareness, events & engagement
Awareness, events & engagement
2+ yrsOngoing partnership
Since 2023
Since 2023
The Challenge
Where Things Stood
Brighton is one of the most competitive hospitality markets in the UK. Great venues sit on every corner, and visibility decides who gets the booking.
The cafe had loyal regulars but was invisible to the tens of thousands of locals and tourists deciding where to eat and drink every single week. In a seaside city, the venue that stays top of mind wins the weekend.
The opportunity was local: own the searches, look irresistible on the profile that appears, and make booking effortless.
The Strategy
What Was Built
Review Growth
A systematic review generation flow converting happy guests into public proof.
Social Content
Consistent Instagram presence aligned with the venue’s atmosphere and events.
Conversion Path
Clear booking and directions paths from every profile and post.
The Results
The Numbers
Every figure below comes directly from client ad accounts and platform dashboards.
Local Reach by Campaign
People reached and impressions per Meta campaign, from Ads Manager
Six always-on campaigns have put Cafe Havana in front of 121,881 people across Brighton - generating 216,619 impressions among the exact audience deciding where to eat and drink. Awareness at this scale is why the cafe stays busy without discounting.
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