Meta Ads Structure
Location-specific campaigns with radius targeting, conversion tracking and creative built around the hero products.
Fried Chicken QSR · 5 Locations · UK
Scaling a 5-Location Fried Chicken Brand
Multi-location paid advertising and delivery platform growth, managed as one coordinated system across five stores.
VERIFYROAS
Return on ad spend
Return on ad spend
VERIFYOrders / month
Across 5 locations
Across 5 locations
VERIFYCPA change
Cost per acquisition
Cost per acquisition
VERIFYRevenue growth
Over engagement period
Over engagement period
Metric cards show VERIFY until real client figures are added. Replace each with the verified number, e.g. 4.2x, then remove the badge styling.
The Challenge
Where Things Stood
Five locations, five different levels of performance. Some stores had strong walk-in trade but weak delivery presence; others depended almost entirely on platforms with rising commission costs.
Paid advertising had been tried before through boosted posts, with no tracking connecting spend to actual orders. Budget decisions were being made on gut feel.
The brand needed one system: consistent campaigns, delivery platform optimization and reporting that showed exactly which store earned what from every unit of spend.
Add brand / venue image/assets/img/case-studies/ok-hot-chicken/hero.webp · 1600 x 1100
The Strategy
What Was Built
Delivery Platform Optimization
Menu engineering, photo upgrades and modifier restructuring across UberEats, Deliveroo and Just Eat for all five stores.
Local Presence
Google Business Profiles standardized and optimized per location.
Unified Reporting
One monthly report showing spend, orders, CPA and ROAS per store.
The Results
The Numbers
Every figure below comes directly from client ad accounts and platform dashboards.
Awaiting Verified DataAdd monthly order totals from delivery dashboards and POS. Then delete this overlay div and update the JSON data block below it.
Monthly Orders Across All Locations
Combined delivery and direct orders over the engagement
SUMMARY SENTENCE AFTER DATA: e.g. Orders grew from X to Y per month over Z months.
Awaiting Verified DataAdd before/after ROAS, CPA and order volume from Ads Manager. Then delete this overlay.
Before vs After
Key metrics at start vs current
SUMMARY SENTENCE AFTER DATA.
Awaiting Verified DataAdd a real client quote with name and role, or delete this block.
“Client quote goes here once approved.”
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