Meta Ads Structure
Location-specific campaigns with radius targeting, conversion tracking and creative built around the hero products.
Fried Chicken QSR · 5 Locations · Philadelphia, USA
9.1x Return on Ad Spend Across a 5-Location Chicken Brand
Multi-location paid advertising and delivery platform growth, managed as one coordinated system across five stores.
9.1xBlended ROAS
UberEats ad campaigns
UberEats ad campaigns
$68K+Sales from platform ads
Last 12 months
Last 12 months
16.6%Peak conversion rate
Best-performing store
Best-performing store
1.2M+Meta ad impressions
394,997 people reached
394,997 people reached
The Challenge
Where Things Stood
Five locations, five different levels of performance. Some stores had strong walk-in trade but weak delivery presence; others depended almost entirely on platforms with rising commission costs.
Paid advertising had been tried before through boosted posts, with no tracking connecting spend to actual orders. Budget decisions were being made on gut feel.
The brand needed one system: consistent campaigns, delivery platform optimization and reporting that showed exactly which store earned what from every unit of spend.
The Strategy
What Was Built
Delivery Platform Optimization
Menu engineering, photo upgrades and modifier restructuring across UberEats, Deliveroo and Just Eat for all five stores.
Local Presence
Google Business Profiles standardized and optimized per location.
Unified Reporting
One monthly report showing spend, orders, CPA and ROAS per store.
The Results
The Numbers
Every figure below comes directly from client ad accounts and platform dashboards.
Sales Generated by Delivery Platform Ads
UberEats ad-attributed sales per store, last 12 months
Across three UberEats stores, platform ad campaigns generated $68,436 in attributed sales from $7,492 in ad spend - a blended 9.1x return.
Return on Ad Spend by Store
Every store returned a profit on its ad budget
South Philly led at a 10.64x return with a 16.6% conversion rate; even the newest store returned over 4x on every ad dollar.
“Working with Muhammad has made a real difference to our business. He optimized our UberEats marketing strategy, and we achieved a 9x+ return on ad spend while increasing our orders significantly. He’s proactive, data-driven, and genuinely focused on delivering results.”
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